Before developing a marketing strategy for your business, it helps to consider a few things in terms of mentality customer. Here are some ideas on this topic.
First to go, what kind of things from a customer's mind during the process of buying a particular product?
- This is the product that my needs?
- How much does it cost?
- How can I pay for my product?
- This is the best value I get for my money?
- What ifThe product must return, why?
- What advantage do I get with the purchase of this product by a particular manufacturer?
- What is customer service and support behind this product?
These are all questions to solve their marketing program, implicitly and explicitly. If a customer asks why he or she should buy from you, think deeply before answering. Not with the words: "We have the best price, best products and the best answerService. "
Everyone says so, you should be different, otherwise you risk your competitive advantage, in combination with the background. You must offer something unique, otherwise you may have launched with all the others in a pot.
To answer the question with a convincing answer is not standard, you need to think a lot of thought to that and that makes it different is a niche
These are the cornerstone of your marketing programs, and you should create a slogan that embodies the things Syntheticcompetitive differentiation, value-added benefits are, what do you make a choice of unique and valuable to your customers.
Once you have distilled the elements of your company in several sentences or paragraphs is compressed into a short phrase or slogan.
Here are some examples of the most popular commercial lines of business:
AT & T - "reach out and touch someone"
American Express - "Do not leave home without it"
Charmin - "Please do not press the Charmin"
Fox News- "Fair and balanced, we report, you decide"
Kellogg's Rice Krispies - "Snap, Crackle, Pop"
M & Ms - "melts in your mouth not in your hands"
Memorex - "And 'it live or Memorex?"
Miller Lite - "Tastes great, less filling"
Nissan - "Enjoy the Ride"
Panasonic - "A little 'ahead of its time"
Paul Masson - "We do not sell wine before its time"
Rolaids - "How do you spell relief Rolaids"
Taco Bell - "Think outside the bun"
Target - "Expect more pay.less "
United Airlines - "Fly the Friendly Skies"
U.S. Marines - "The few, the proud, the Marines"
V-8 - "I could have had a V-8!"
VISA - "And 'everywhere, in which you want to be"
Wal-Mart - "Always low prices"
Yellow Pages - "Let your fingers do some walking"
Note that read each slogan, a picture in the sense that it transmits is something unique about the company, at least in the best slogans, this is the case. For example, "always low prices", says the economy, Wal-MartImage. Makes "Tastes great, less filling" They believe that this beer is a bit 'difficult to reach can not be swelling after drinking a few beers to make. "A little 'ahead of its time" means, great technology with Panasonic, the cutting edge.
All these companies have time to think long and hard about differentiating elements of their business, the things he did do with products, service and company clearly different from the competitionOffer.
You can also do this with your company, and if you have trouble doing it, then, in fact, I suggest you re-design elements of your company so that you are unique necessary. This gives you a competitive advantage and a basis for a marketing campaign successful and popular.
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